Kya Quinn is a strategist and filmmaker working at the intersection of culture, media, and storytelling. With a decade of experience across digital media, branded partnerships, and independent film, her career has been guided by one throughline: ensuring stories reach audiences with integrity, intention, and impact.

Her career began at NowThis, where she combined audience insights with editorial instinct to produce viral videos amassing over 200M views. She helped launch NowThis Nerd, growing the YouTube channel from zero to 400K subscribers in its first year, and co-created and hosted series like How to Kill, later licensed by Amazon Prime. These early experiences revealed both the power of reach and the responsibility of shaping stories that resonate with integrity.

She went on to build AFROPUNK’s digital team, shaping its online voice and fueling viral cultural storytelling, before joining MTV’s brand social team, where she developed new IP and strengthened existing franchises. Freelance production followed, spanning Smithsonian documentaries, music projects, and talk shows with artists like Megan Thee Stallion and Lil Baby — deepening her understanding of the many layers a story moves through before reaching an audience.

At Blacktag, she led the Creator Originals division, developing pilots with emerging Black creators and securing the platform’s first brand partnership with Johnnie Walker — a grant program funding five emerging filmmakers with mentorship from Kenya Barris. At UnitedMasters, she expanded into the music space, designing campaigns with Ally, Honda, and Coca-Cola that elevated independent artists while keeping their voices at the center. Today, as a senior strategist at ObsidianWorks, she continues this balance: using data, creativity, and cultural insight to connect brands with audiences while keeping storytelling at the core.

Alongside this work, Quinn has contributed to numerous independent films in roles from assistant director to production secretary on the Sundance feature birth/rebirth. Her own debut short, Black & Blue — a jazz-inspired Love Jones with original music — is currently on the festival circuit, marking the beginning of her next chapter in original scripted storytelling.

Across every role, her mission has remained consistent: to ensure stories are heard authentically, reaching audiences in their fullest form.